Handmade Rods

Standard Specification Rods

We currently design and build over 90 standard specification rods.  These are our most popular designs which have been proved to perfection over many years.  Because every rod is individually made, from start to finish, no two rods are every truly the same, even though they are the same.   

Added to which, we can customise any of our rods to your own personal preference.  This can be in terms of colour, whipping, type of rings, cork handle, reel fitting and end cap.  All you need is a little imagination!

If you are looking for more customisation of an existing model, we do offer a full custom build service.  See the section at the footer of this page for more details.

Spinning Rods


Salmon & Sea Trout

Bespoke and Custom Build Service

Bruce & Walker can build your rod to your very own, unique, customised finish.    An increasing number of fishermen find that they like the action of a particular Bruce & Walker rod, but would prefer to have it finished differently.  There are varying extents to which a blank can be finished, and the cost is managed accordingly.  In essence, we will do as much, or as little as you wish.

The build time to owning your own customised / bespoke rod can vary greatly, but in general you should allow a 4-6 week turnaround. A 50% (non refundable) deposit is required at the time of placing the order, with the balance due at the point of despatch.  NB there are no refunds or returns on custom built, bespoke and/or personalised products.

 If you would like to enquire about this customised / bespoke design and build service, then do give us a call by telephone, or fill out the Contact Us page.  We're always happy to help.