Customise Options

In this quantity driven, mass production age, it’s nice to know that the individual still matters. You can have something different, something unique, a "one off".

We hope this section will show you a little of what is possible, and inspire you to have something entirely different and unique. If there is anything you would like that is not covered by this document, please be in touch and ask. We like a challenge!

To help you with colour choices, we have linked our Facebook page to the bottom of  the Home page of our website.  So if you are not a Facebook user, you can still keep up to date with all the wonderful colours our customers are choosing.  Take a look!  You'll be amazed at what is possible!  

Please note: all prices on this page include UK Tax at 20% VAT


If you would like your name on your rod, or  an inscription for a retiring colleague perhaps; or a significant date hand written on your rod – this is all possible. Please allow approximately 4-6 working days to complete the work.

Name on rod

£36.00 plus packing + return carriage
Initials on rod £22.50 plus packing + return carriage
Date on rod £22.50 plus packing + return carriage
Message or inscription on rod £36.00 plus packing + return carriage

Custom Finished Rods

An increasing number of owners find that they like the action of one particular Bruce & Walker rod, but would prefer to have it finished differently. There are varying extents to which a blank can be finished, and the cost is managed accordingly. Here are some of the options available.

Colour of Rod

We have a wide variety of in house colours,  both in matt and a gloss finish.  But we are very happy to obtain your own specific colour, if you wish, for an  additional cost of £49.50 per tin. We are always happy to prepare a sample of the finished colour with your chosen whipping thread, before you make a final decision. Our in house colours are shown below. 

RALColourMatt or Gloss
5024 Pastel Blue Matt + Gloss
5000 Violet Blue Matt
5020 Ocean Blue Gloss
5021 Water Blue Matt + Gloss
5017 Traffic Blue Matt
5022 Night Blue Gloss
5023 Distant Blue Matt
5009 Azure Blue Matt
 5014  Pigeon Blue Matt
   Royal Blue Matt
3005 Wine Red Matt + Gloss
2002 Vermillion Gloss
4010 Telemagenta Pink Gloss
4002 Red Violet Gloss
B + W Maroon (own colour) Matt
3003 Ruby Red Matt
8012 Red Brown Matt
8016 Mahogany Brown Matt + Gloss
4007 Purple Violet Gloss
6017 May Green Gloss
6003 Olive Green Matt + Gloss
6013 Reed Green Matt
6021 Pale Green Matt + Gloss
6002 Leaf Green Matt
6020 Chrome Green Gloss
6001 Emerald Green Matt
B+W Deep Coach Green Matt + Gloss
B+W British Racing Green Matt + Gloss

Cork Handles

Cork is an organic crop.  As with all crop harvests, you can have good years and bad years. What might be classed as a Super Plus Quality Grade last year, might not be as good in quality as this year’s Super Plus Quality Grade crop. And this is something that no one has any control over whatsoever. It’s in the hands of Nature and the climate.

We have been working with a small independent cork tree farmer in Portugal for our cork handles for over 30 years. We work very closely with them to get the very finest quality cork.

Cork is graded by quality and available in several Quality Grades. We use only three Grades: Flor Grade, Super Plus Grade and Super Grade. Flor Grade is the highest quality that we provide, and it is beautiful to behold, but it is also many times the cost of the next nearest Grade. Super Plus Grade is the next quality rating, and then Super Grade. 


Some Bruce & Walker owners prefer to have specific rings on their rods. Many owners like SIC rings – indeed, more and more fishermen are going this way. Although each rod will be individually priced for SIC rings, to give you an idea of cost, a full set of SIC rings for a 15’ salmon rod is, approximately,  an additional £165.00. If you prefer just the butt and tip rings only, in SIC, that is an additional £53.40.

Whipping Thread

Once you have decided upon the colour of your rod, your next major consideration is the colour of the whippings. Do you want matching whipping, or a contrast to the colour of the rod? Would you like silver or gold tipping on every whipping, or just on the ends of the joints and around the transfer? In terms of choice, we have a wide variety of whipping threads in house.  So if you choose one of those, there is no extra cost at all. If you choose something we don’t have in house, we will always try and obtain that for you, but there will be an additional cost of £15.00 for the spool.

Hand tipping in silver, gold, or a contrasting colour to the main whipping thread, is all done by hand without machinery, and as such, is time consuming and a learned skill. Tipping on every whipping: average cost for three piece 14’ salmon rod is £72.00. Tipping on end of joints and transfer is £32.40

To show you an example of what is possible, if you let your imagination run free, this rod was finished in Magenta Pink, with matching whipping and silver hand tipping on each whipping – it even had a pink carbon insert on the reel fitting to match. I think you’ll agree, it is rather special!

Reel Fittings

Our screw winch reel fittings are our own design.  They are available for the modern shorter reel foot, or we have designed our own reel seat which will accommodate the older style, longer reel foot which appears on vintage reels.  The reel seat has a longer thread, and a double milled recess in the hood.  Alternatively, some fishermen still prefer the old fixed and sliding ring fitting of days gone by.  We are very happy to accommodate one and all!

For Spinning rods you can have a reel for fixed spool or multiplier reels, up-locking or down-locking.   

End Caps + Buttons

We offer an end cap to match your reel seat (Black, Silver or Nickel SIlver) with a natural cork button, a composite cork button (also known as Rubbercork). 

End caps + natural cork button = £26.40.  End caps + composite cork button = £25.00


Optional Custom Build Extras - all prices include 20% UK VAT

Hand tipping, in any colour:-    £
End of joints and around transfer 32.40
Tipping on every whipping + above 72.00
End cap + rubber button 23.40
End cap + cork button 26.40
End cap + composite cork button 25.00
 Fit rounded composite end cork  11.70
 SIC tip ring on salmon rod  15.30
 SIC butt rings (2) on salmon rod  38.50
 Silver Ferrule Stopper  
 Brass Ferrule Stopper  
Personalised hand inscriptions:-   
 Name on rod (e.g. John Smith)  36.00
 Initials on rod (e.g. KGW)  22.50
 Company or own transfer one off  POA
Hand write name of rod 36.00
Paint a rod (non painted as std) 115.20
Order a special new paint 49.50

Double decorative whipping+

hand tipping on ferrule (3+4p rods)


Double decorative whipping+

hand tipping on ferrule (2p rod)

2 x Decorative cork strips on cork 45.00
4 x Decorative cork strips on cork 84.60
Decorative cork at top of handle 18.00

Decorative cork at top + bottom

of handle

Extension handle - detachable 64.80
Extension handle - fixed 54.00