Welcome to Bruce & Walker

Manufacturer of British hand built fishing rods


Proudly, Made in Britain.

Covid-19 – Customer Visits Autumn 2020

Welcome Back everybody!  What extraordinary times these are.  But we all have to do the best we can to make it through to the other side.  We look forward to warmly welcoming you back again to try rods and for advice.  As with all things at the moment, visits are a little different, but the welcome is still very warm and sincere.  We love to see you! 

Bruce & Walker has been making fishing blanks and rods since 1959. Prior to that, we were known as B. James & Son, which was Jim Bruce Snr's company, making split cane rods in London.  For over 60 years we have made everything ourselves; selecting the best raw carbons available, making our own blanks and rods. We can custom build your rod to your own, personal specification - which is why we are unique today in Great Britain. 

We do hope you find our website easy to follow, friendly and helpful.   If you  prefer to speak to a “real person”, then please be in touch.  We always look forward to hearing from you!

Stay Safe and Keep Well

Managing Director