Welcome to Bruce & Walker

Manufacturer of British hand built fishing rods


Proudly, Made in Britain.


Bruce & Walker has been making fishing blanks and rods since 1959. Prior to that, we were known as B. James & Son, which was Jim Bruce Snr's company, making split cane rods in London.  For over 60 years we have made everything ourselves; in the small village of Upwood, Cambridgeshire.


We do hope you find our website easy to follow, friendly and helpful.   If you  prefer to speak to a “real person”, then please be in touch.  From January 2023, we will continue to make our own blanks for our existing customers, both in the UK and throughout the world.  We can make any new blanks you might require.  But we are no longer finishing rods.  For further details, see our News page. 


Stay Safe and Keep Well





Managing Director