Welcome to Bruce & Walker

Manufacturer of British hand built fishing rods


Proudly, Made in Britain.


Bruce & Walker has been making fishing blanks and rods since 1959. Prior to that, we were known as B. James & Son, which was Jim Bruce Snr's company, making split cane rods in London.  For over 60 years we have made everything ourselves; in the small village of Upwood, Cambridgeshire.

We do hope you find our website easy to follow, friendly and helpful.   If you  have any queries, it will be quicker and more efficient in the first instance, if you email us directly at sales@bruceandwalker.co.uk . 

From January 2023, we will continue to make our own blanks for our existing customers, both in the UK, the USA, Japan and throughout the world.  We can make any new blanks you might require.  But we are no longer finishing rods.  For further details, see our News page. 

Until then, "gone fishing"! 

Managing Director