Welcome to Bruce & Walker

Manufacturer of British hand built fishing rods

DESIGNED BY US.     MADE BY US.     FINISHED BY US.

Proudly, Made in Britain.

Bruce & Walker has been making fishing blanks and rods since 1959. Prior to that, we were known as B. James & Son, which was Jim Bruce Snr's company, making split cane rods in London.  For over 60 years we have made everything ourselves; selecting the best raw carbons available, making our own blanks and rods. We can custom build your rod to your own, personal specification - which is why we are unique today in Great Britain. 

We do hope you find our website easy to follow, friendly and helpful.   If you  prefer to speak to a “real person”, then please be in touch.  We always look forward to hearing from you! 

Stay Safe and Keep Well

Managing Director