Welcome to Bruce & Walker

Manufacturer of British hand built fishing rods

DESIGNED BY US.     MADE BY US.     FINISHED BY US.

Proudly, Made in Britain.

 Bruce & Walker have been making fishing rods since 1959. Prior to that, we were known as B. James & Son, which was Jim Bruce Snr's company, making split cane rods in London.  For over 50 years we have made everything ourselves; selecting the best raw carbons available, making our own blanks and rods. We can custom build your rod to your own, personal specification - which is why we are unique today in Britain.

We do hope you find our website easy to follow, friendly and helpful.   If you  prefer to speak to someone, then please be in touch.  We always look forward to hearing from you!

2017   WINNERS of both Men’s Competition and Ladies’ Competition Tournament Casting Championships at Spey-O-Rama, San Francisco.  

Managing Director