Welcome to Bruce & Walker

Manufacturer of British hand built fishing rods

Based in the village of Upwood, Cambridgeshire, Bruce & Walker have been making fishing rods since 1959. Now in our 50th year, prior to that, we were known as B James & Son, which was Mr Bruce's father's company. We continue to make everything ourselves and can custom build your rod to your own specification - which is why we are unique today in England.

We do hope you find our website easy to follow, friendly and helpful. If you do have any query not answered by this website, or prefer to speak to someone then do give us a call. Details can be found on the 'contact' page

Managing Director

The normal opening times for the office are

Monday - Friday
9.00am - 1.00pm
2.00pm - 5.00pm

Should you wish to come and try rods, or to discuss your particular requirements, please telephone for an appointment.

If you are unable to visit during the normal opening times, we can arrange a private appointment on a Saturday. Please be in touch. We look forward to hearing from you!