Built once. Fished for life.
Handmade British rods since 1959.
Hand-rolled in Hawick from British prepreg, using Japanese Toray and Mitsubishi carbon.
See Our RodsA family-run manufacturer specialising in high-quality traditional British-built fishing rods, now hand-crafted in the Scottish Borders.
Call 01450 390308 or email enquiries@bruceandwalker.co.uk
Bruce & Walker blanks are built from the same class of carbon fibre used in aircraft structures — high-modulus and high-strength aerospace fibres, on a prepreg made right here in the UK, hand-rolled onto tapered steel mandrels in our Hawick factory.
It's serious materials science, built the traditional way — by hand, section by section, to your exact specification.
The Carbon We Use
We use the highest quality components — Top Flor grade cork, premium carbon, and componentry selected to last a lifetime or longer, as Bruce & Walker rods often do.
We take quality control seriously. Our manufacturing process includes multiple quality checks at every stage of build.
We can incorporate your ideas into an heirloom design — custom colours, materials, and personal touches, built to order.
Keeping the traditions alive, whilst ensuring future generations can enjoy the thrill of angling as anglers have for generations.
We take repairs seriously, and maintain many original components. Because we have the original tooling, in many cases we can also build Legacy rods.
Every rod designed by us, built by us, entirely in Great Britain — from our factory in the Scottish Borders.
Ken Walker, James Bruce and Arthur Oglesby, with a letter from Arthur to Ken, January 1982.
A Bruce & Walker rod holds its value because it holds its worth: on the river, season after season, and in the hands of whoever fishes it next.
Made in the Borders, where an honesty box still means something. Bruce & Walker rods are built the way we fish: fairly, honestly, and with care for the river and the people on it.
From the shipyard to the boardroom, the river has always been where everyone stands equal. Bruce & Walker builds rods for discerning anglers of all stripes: made by hand, built to be handed on.
Bruce & Walker is a family business. It began in the 1950s as B James & Son, with Mr Jim Bruce and Mr Ken Walker, and was incorporated as Bruce & Walker in 1959.
In 1983 Ken's daughter, Kay, and son-in-law, Brian Potter, joined the family business. Both keen fishers themselves, Kay had been raised with a fishing rod in one hand and a 12 bore in the other. Brian and Kay married, and Brian learnt every stage of hand-making fishing rods under the tutelage of both Jim and Ken.
The fourth generation to steer Bruce & Walker fishing rods is current owner Neil Fox, continuing the tradition — Bruce & Walker rods are still designed by us, and made by us, entirely in Great Britain.
Our factory is located in Hawick, in the bonnie Scottish Borders. We love our customers, so feel free to visit during our opening hours.
Bruce and Walker
17C Commercial Road, Hawick TD9 7AQ, UK
01450 390308
enquiries@bruceandwalker.co.uk
Hours: Monday to Thursday 9am–5pm
Friday 9am–12 noon
Weekends by appointment
Two-part polyurethane finish. Swatches are indicative of colour only — contact us for an exact sample.
Black
Black-Blue
Black-Green
RAL 6003 Olive Green
These are our standard colours, included in the rod price. Any other RAL Classic or RAL Metallic colour can be painted for an extra £75 + UK VAT — choose it when you build your rod, or get in touch to discuss options.
Not limited to the standard range above — here's a custom turquoise finish with burgundy whippings, one example of what's possible on a bespoke build.
Looking for a rod? See our full range and current pricing. Ordering from North America, Japan, or Norway? Find your local distributor.
Bruce & Walker
Commercial Road, Hawick TD9 7AQ, UK
Phone: 01450 390308
Email: enquiries@bruceandwalker.co.uk
Hours: Monday to Thursday 9am–5pm
Friday 9am–12 noon
Weekends by appointment
We love our customers, so feel free to visit during our opening hours.
Have a general question, want a bespoke rod, or need a repair on a rod you already own? Use our enquiries page and we'll route it to the right place.
Go to Enquiries