Terms & Conditions

Legal Identity

Bruce & Walker Ltd. Registered office: High Street, Upwood, Huntingdon, Cambridgeshire PE26 2QE.   Registered number: 618310 (England and Wales), VAT number: GB119 1165 88. Place of registration: Companies House.

Ownership of rights

All rights, including copyright, in this website are owned by or licensed to Bruce & Walker Ltd. Any use of this website or its contents, including copying or storing it or them in whole or part, other than for your own personal, non-commercial use is prohibited without our permission. You may not modify, delete, distribute or post anything on this website for any purpose.

Accuracy of content

Every care has been taken in the preparation of the content of this website, in particular to ensure that the details, descriptions and prices quoted are correct at the time of publishing. All prices are displayed including VAT and exclusive of delivery charges. The total cost of your order is the price of the products ordered and delivery charges.

While the colour reproduction is a close representation, every fishing rod is individual and very slight variations in actual goods may occur.

Delivery Address

Delivery can be made to countries overseas as well as within the UK and Channel Islands. As our delivery service requires a signature, we are however unable to deliver to PO Boxes. For more information, see the Delivery and Returns page.

Acknowledgement and acceptance of your order

We will notify you by email as soon as possible to acknowledge receipt of your order and to provide you with an order number. If we are unable to fulfill your order following this acknowledgement, we will contact you by email or telephone advising you of this. Our acceptance of your order will take place upon despatch of the product(s) ordered.

If you require any information concerning your order please contact us.

Please note that we reserve the right to reject any offer to purchase by you at any time.



All items are subject to availability. We will inform you as soon as possible if the goods you have ordered are not available.


You should inspect the products upon receipt and check that everything specified is included. You will be deemed to have accepted the order unless you notify us upon receipt that there is a problem or you cancel your order in accordance with your cancellation right and / or you return the goods in accordance with our returns policy and procedure. If you fail to take such action, we are not obligated to accept any rejection by you of the goods at a later date.


Payment is welcome by any of the following methods; Visa, Mastercard or Paypal. Payment will be debited and cleared from your account at the point at which your order is despatched,  for all payment methods with the exception of Paypal. Paypal payments will be taken and settled at order placement. You confirm that the credit or debit card being used is yours. Please note that all credit/debit cardholders are subject to validation checks and authorisation by the issuer of the card. If the issuer of the your payment card refuses to pay or does not for any reason authorise payment to Bruce & Walker Ltd, we will not be liable for delay or non-delivery of goods. We retain the legal ownership of all goods until full payment has been made by you and received by us and legal ownership of the goods will immediately transfer back to us if we refund any payment for the goods to you. Risk in the goods transfers to you upon delivery.

Legally binding contract

Please remember that when we accept your submitted order for goods on this website, there will be a legally binding contract.

Cancellation rights

Under the distance selling regulations you have the legal right to cancel your order within seven working days of receiving the goods (with the exception of personalised items). Personalised  items can only be returned or exchanged if faulty. For further details of how to return goods please see our returns policy and procedure. Where goods are delivered to a third party you may exercise your right to cancel if you are able to returns the goods to us. Your statutory rights are not affected.

If you wish to cancel your order before despatch, please contact us.


All deliveries are made with a courier and require a signature. We can deliver to both business and residential addresses.  We are unable to deliver to P. O. Boxes.   The courier delivers Monday to Friday 8am – 5.30pm only. If you are not in when a delivery is made the courier will leave a card detailing how delivery can be re-arranged, or you can leave instructions where you are happy for the parcel to be left safely. We are unable to specify a time of delivery.


We are unable to cancel personalised/customised/bespoke orders due to the specific nature of each piece.  A 50% deposit is required when placing a personalised order and it is non refundable and non returnable should you subsequently have a change of heart.


If you are not completely satisfied with your order please notify Bruce & Walker within 24 hrs of receipt .

For Repairs and Modifications, please return to the address below, and follow the advised instructions -

Returns Address:

Bruce & Walker Ltd
High Street
PE26 2QE

Tel: 01487 813764

When returning a parcel, please ensure:

  • The item(s) is packed well to ensure it arrives in its original state, and use the original packaging, where possible.
  • A letter is enclosed detailing the order number, your address, contact details and reason for return. (This helps to process the return quickly.)

We will aim to process your repair/modification as quickly as possible. If you have any questions regarding your returned item please contact us.

Please be advised that ex demos/personalised/bespoke products are non refundable and non returnable.